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Louise Dymond 
CEO at Shift Marketing Consulting Ltd
United KingdomAbout
I am a dynamic business executive and strategic marketer with over 25 years of experience driving transformation and growth across global industries. As a go-to-market expert, I specialise in crafting innovative strategies that bridge the gap between vision and execution, enabling businesses to achieve scalable success. My leadership has been instrumental in launching major brands, spearheading market-entry strategies, and driving sustainable growth for startups and established enterprises alike. Throughout my career, I’ve partnered with some of the world’s leading organisations, delivering standout results in industries ranging from technology and SaaS to clean energy and professional services. My ability to align marketing initiatives with overarching business goals allows me to turn challenges into opportunities, delivering measurable outcomes that fuel growth and enhance market presence. With a proven track record in managing cross-functional teams, overseeing complex projects, and creating impactful positioning strategies, I bring a broad perspective to every business I work with. Whether it’s developing GTM strategies, building marketing foundations, branding, data-driven campaigns, optimising processes, or mentoring teams, my approach is always collaborative, strategic, and results-oriented. If you’re looking for someone who combines strategic insight with operational expertise to elevate your go-to-market and marketing efforts, I'd love to connect and explore how we can create meaningful impact together.
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Mohammed Almarzooqi 3 weeks ago
Advisor at NLFDP, 15 Apr 2025 at 09:26 am🎯 Are You Developing Your Strategy Using a Traditional or Agile Methodology?
In today’s dynamic business environments, many leaders face a fundamental question:
What is the most suitable methodology for developing and executing organizational strategies?
Should we adopt the traditional ( Waterfall methodology), with its clear and sequential steps? Or should we rely on the (Agile methodology) to adapt continuously to ongoing changes?The answer depends on the nature of the strategy itself, how clear the vision is, and whether the surrounding market variables are stable or constantly evolving.
🏗️ First: The Traditional Methodology (Waterfall):
This methodology is used when the vision, strategy, and objectives are clear—both in the short and long term. It’s ideal for expansion plans in large companies or the execution of long-term government strategies (for example, Saudi Vision 2030). Execution follows a structured and sequential approach as shown below:1. Analyze the cur…
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Hi Mohammed, thank you for sharing your valuable insights. I think your breakdown of Waterfall and Agile is very clear and helpful. I especially like the idea of combining both methodologies to suit different needs. The hybrid approach can be especially powerful, it’s a great way to keep the business aligned with its vision and still remain adaptable.
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Hi Aulia, Thank you for feedback.
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Aulia Qudsi
Content & Community Manager
Brian Bateman 3 weeks ago
New Member
Designation at ESW, 15 Apr 2025 at 09:18 amAt ESW, our team’s focus on strategic program delivery and operational improvements is central to our mission. With a proven track record from eBay to Meta, I’ve honed my expertise in managing large-scale IT technology programs and facilitating application upgrades that enhance business operations. My role involves partnering with senior technology leaders and cross-functional teams to ensure seamless execution and delivery of key initiatives aligned with company strategy.
Aulia Qudsi
Content & Community Manager at IPM, 15 Apr 2025 at 09:31 amHi Brian, it’s great to have you here. Your experience working on major IT programs and leading cross-functional teams is something I think a lot of us can learn from. We’d love to hear more about your take on strategic program delivery and what’s worked for you in keeping things aligned with business goals.
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David 3 weeks ago
New Member
Senior Research Scholar at NC State University, 14 Apr 2025 at 02:19 pmI live to be challenged, whether it involves finding a solution to a difficult problem, creating something new, or finding ways to improve an existing product or process. Challenges are occasions to learn and grow, to expand my horizons in new directions. Challenges also offer the opportunity to connect with new people, exchange ideas, and build new perspectives.
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Aulia Qudsi
Content & Community Manager at IPM, 15 Apr 2025 at 09:22 amHi David, welcome to the community! I love your mindset—seeing challenges as opportunities to grow, learn, and connect with others is truly inspiring. We’re excited to learn from your experiences and how you approach problem-solving and growth. Feel free to join in on discussions and share your journey—we’re excited to learn from you!
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Aulia Qudsi
Content & Community Manager
4 weeks ago
New Member
Designation at International Centre for Training and Development, 13 Apr 2025 at 08:40 amPlanning In Charge – International Centre for Training and Development – Abu Dhabi, UAE
With more than 15 years experience in training, strategic planning, marketing and innovation.
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Aulia Qudsi
Content & Community Manager at IPM, 15 Apr 2025 at 09:24 amHi Ayisha, welcome! It’s great to have someone with your expertise here, and I’m sure you’ll have valuable insights to share with us all. Feel free to jump into any discussions or share your thoughts—looking forward to learning from your experience!
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Aulia Qudsi
Content & Community Manager
Muqbil Alnuaydhi 4 weeks ago
New Member
Manager, Material Management at Saudi Arabia, 12 Apr 2025 at 05:18 pmHello, I’m Muqbil, Material Management Manager Consultant with a track record of steering projects to success across diverse industries. My expertise lies in optimising resource utilisation and ensuring stakeholder satisfaction.
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Aulia Qudsi
Content & Community Manager at IPM, 15 Apr 2025 at 09:18 amHi Muqbil, it’s great to have you in the community! Your background in steering projects to success across various industries is really inspiring. The way you focus on resource optimisation and stakeholder satisfaction is something we can all learn from. Looking forward to hearing more about your experiences—feel free to jump into any conversations and connect with others!
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Aulia Qudsi
Content & Community Manager
Chris Croft 4 weeks ago
New Member
Me at Just me, self employed, 11 Apr 2025 at 07:44 pmHi everyone, I teach project maangement, but there’s lots I don’t know. For example, I don’t really get Agile – I think I might be missing the point. Is it really a good way to plan and deliver projects??
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Gina Saad
Project Manager, 14 Apr 2025 at 06:29 amLiked By
Aulia Qudsi
Content & Community Manager at IPM, 15 Apr 2025 at 09:15 amHi Chris, welcome to the community! Really appreciate your honesty—it’s such a refreshing way to start a conversation.😊 From my experience in marketing, Agile’s strength lies in its flexibility. It allows us to plan in smaller increments, deliver faster, and make adjustments based on what works. It’s been particularly helpful when running campaigns and projects that need to respond to real-time feedback. Is it always the best way? Not necessarily—but for teams working in fast-moving environments, it can really help. There’s still so much to explore and learn—so I’m really glad you brought this up. Keen to hear what others think too!
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Gina Saad
Project ManagerAulia Qudsi
Content & Community Manager
Alfonso Bucero 4 weeks ago
Senior PM Consultant at Alfonso Bucero, 11 Apr 2025 at 07:04 pmHow is your attitude as a Project Manager?
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Welcome Dr. Alfonso
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HEI CHING WONG 4 weeks ago
New Member
NA at Ramp Network, 10 Apr 2025 at 03:27 pmHello, I’m Alice Wong, a seasoned beginners to PM with a track record of steering projects to success across diverse industries. My expertise lies in optimising resource utilisation and ensuring stakeholder satisfaction. I’m eager to embark on collaborative ventures within this dynamic community. I am interested in PMO.
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Aulia Qudsi
Content & Community Manager at IPM, 15 Apr 2025 at 08:25 amHi Alice, welcome to the community! Your experience in managing successful projects and optimising resources is so valuable, and it’s great to see your interest in PMO. We’re excited to have you here. Feel free to join in the conversations and share your experiences
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Aulia Qudsi
Content & Community Manager
Institute of Project Management 4 weeks ago
10 Apr 2025 at 11:36 amJoin Dr. Tony Prensa on May 2 to explore how AI, automation, and digital tools are changing the game in project management. Learn how to close the gap between traditional methods and modern expectations. This is your chance to lead the change.
Register today: https://hub.instituteprojectmanagement.com/my-events/
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I’ll be watching.
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Great to hear that, Daniel. We’re excited to have you join us. We look forward to sharing valuable insights during the session with Dr. Prensa.
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nayer chavoshi
Project Manager
Sean Duffy 4 weeks ago
New Member
Designation at Niras, 10 Apr 2025 at 09:53 amHi All, I am Sean Duffy, currently my position in NIRAS is a Senior Project Engineer. I have extensive experience in the water industry starting my career as an Electrician almost 30 years ago. I have took every opportunity to further my skills and achieve different roles with this industry. I am looking to upskill and eventually become a PMO
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Aulia Qudsi
Content & Community Manager at IPM, 15 Apr 2025 at 08:22 amHi Sean, welcome! It’s inspiring to hear about your career progression in the water industry and your drive to keep learning and upskilling. We’re excited to have you here, and I’m sure your experiences as a Senior Project Engineer will add a lot to the discussions. Feel free to jump into any discussions—you’ve got so much to share, and we’re all excited to learn from you!
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Gina Saad
Project ManagerAulia Qudsi
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